Then there's the actual bona fide publicity still. The shot, usually taken by a member of the press and not necessarily on set, where the cast are posing for pictures that will hopefully make the papers. You know the short. Three genuine Doctors, a replacement and a wax dummy standing on and around Bessie to promote The Five Doctors back in 1983 is a classic example.
It's these photographs that are celebrated here. Ones that should never have been let loose near a designer let alone actually used on the cover of the story they were originally designed to promote in the press.
These covers all hail from the Sylvester McCoy years - a vintage time for the press shot. Some of them bend the rules a bit but all of these covers are wholly inappropriate in their own way despite using genuine stills from the usually vast library from their respective productions.