A year or so ago, I tweeted an ad for a Sapphire & Steel ice lolly which seemed to go down well on social media - particularly those who genuinely thought they remembered them from their childhood.
Indeed, some eBay entrepreneur - believing it to be a real ad - turned it into a fridge magnet. (He was told of his error!).
Here's this year's nostalgic ice lolly.
Real liquorice water ice!!