1.) There's an awful lot of Ben Shephard on ITV these days. 2.) There's a lot of awful Ben Shephard on ITV these days.*
(* Pick whichever opening sentence you prefer.)
Maybe ITV should consider a trendy re-branding of its dreadful ITVBe. The addition of an 'n' to the channel's logo would be quite painless...
Welcome to ITVBen!!!